Summary

Blee, a leader in the marketing compliance space, wanted to show up for a specific high-leverage prompt: “Best marketing compliance tools.” Using Bear, they classified the sources for this prompt, determined what content to write, and tracked the performance of their content. As a result, they saw their visibility jump from 14% to 90%, and generated six figures worth of revenue in their pipeline.

Key Results

• 7.2x lift in non-branded prompt visibility in 20 days

• 8x lift in Perplexity visibility in the same window

• $100,000+ generated in pipeline within 20 days

The Problem

Blee is a top player in the marketing compliance space. But before Bear, they were barely visible in the prompts that members of their ICP were searching; their visibility on non-branded prompts hovered at just over 1.3 percent. The team lacked clear visibility into their performance on each prompt, and the sources that engines were citing.

Within a couple days of using Bear, Blee set their first target: the specific prompt “Best marketing compliance tools.” This prompt conveyed clear buying intent, but Blee was currently showing up in sparse responses.

The Solution

Using Bear, the Blee team found various insights on their target prompt. They used the dashboard to:

1. Analyze source distribution. The Bear dashboard revealed that a majority of the sources for this specific prompt were created by competitors. This created a clear action item: create content to compete for share of voice. From Bear’s repository of 13 million+ data points, the pattern is clear: for prompts that are dominated by competitors’ content, new content is likely to get picked up.

2. Find the optimal content. Bear’s dashboard surfaced the exact title of the next blog Blee should write, along with the optimizations to make to maximize the content’s chances of influencing AI search.

3. Track ROI. Using Bear’s tracking capabilities, Blee observed the blog they wrote getting actual clicks from ChatGPT, Perplexity, and Google AI Overviews within two days of publishing the content. They started showing up in the prompts that mattered, and their visibility shot up from 14% to 90% on Perplexity, winning them share of voice in a prompt that signaled a buying decision.

In 20 days, non-branded visibility 7x’ed, while citation share across platforms increased from 8x’ed, marking a meaningful improvement in share of voice. The team reports that planning now feels focused and data-driven.

The Result - 6 Figures in Pipeline Generated

The jump in visibility for Blee’s target prompt started to yield tangible results quickly. Within their first month using Bear, a lead clicked on the blog they wrote, booked a demo with the team, and became a high-intent lead. Taking into account Blee’s six-figure ACV, the specific content they wrote, because it showed up on ChatGPT, returned many multiples of their Bear investment in just a single month.

What Blee is Doing Next

With Perplexity coverage surging, Blee is expanding the program to more priority prompts and doubling down on retargeting. The team plans to use Bear’s outreach to engage owners of high-influence UGC sources and to continue tightening site quality through audits. The goal is to keep opening up the AI search pipeline and compound wins across engines.

Book a Demo

Ready to turn AI search into a measurable growth channel like Blee did with Bear? Get started and see which sources shape answers, what to publish next, and who is clicking your pages.